For the past decade or so, digital marketers have thought of content marketing and video advertising as separate realms; video ads are meant to sell customers on a product, while content is meant to naturally attract them with the information they actually want. As illustrative examples of the differences between “inbound” and “outbound” marketing, both content marketing and video advertising have been effective in their respective realms. Now, video advertisers are learning from content marketing strategies, and are evolving their art in response. How Video Ads Take Cues From Content Marketing These are just some of the ways video ads are transforming to incorporate and benefit
Since the inception of search engines and SEO, businesses have used local keywords to improve their ranking and attract online customers. Though search algorithms have been regularly updated, and new best practices evolved over the years, the value of local keywords has never changed. But have are you aware of the fact that the value of geo-modifiers isn’t exclusive to SEO? What are Geo-Modifiers? A geo-modifier is simply a specific keyword that communicates to search engines the local intent of a search query. So when someone searches Google for an auto repair shop, the search engine notes the user’s location and provides relevant results within the
Content marketing is a strategy that’s used for both customer acquisition and customer retention. On top of that, how you present your brand through content marketing will affect how it’s interpreted on other channels, like social media. Though you’ll use content to improve search rankings and incite conversions, the most important function of content is, arguably, to illustrate the nature of your brand, including: Your core values. What’s most important to your brand, both internally and externally? Your target audience. Who are you speaking to, and how do you want to come across to them? Your unique identifiers. What is it that sets
As a property investor, you’ve got a full plate. Between showings, calls, and managing tenants, you’re probably wondering if there’s an easy way to market your rentals. There is, and it’s fairly simple. Here are some helpful tips to get the most out of your efforts: 1. Don’t worry too much about SEO This sounds like marketing heresy, but SEO for your website shouldn’t be your primary focus and here’s why: SEO is a term describing methods used to optimize a webpage so it can be found in the search engines. In the past, this involved getting backlinks with specific anchor text, and phrasing content
Creating quality content is the foundation for all content marketing strategies. Your visitors won’t know which marketing gurus you follow or what strategies you use – they just want amazing, fresh content. Content marketing is like creating a restaurant for people who know they’re hungry, but don’t know what they want. Your job is to get them to look at your website and say, “This is what I want!” In order to get people to look at your website, you need to get people to click on your link. Most marketers refer to this action as “driving traffic,” although that paints an overly simplistic picture. If
A blog is a lot of fun at the beginning, but if you’re not making money, it’s hard to sustain. Most blogs have the potential for monetization as long as you have the right strategies working for you. If you’re tired of making pennies from your fashion blog, here are some things you might consider: 1. Sign Up for Ad Networks One of the most popular ways to monetize a blog is through advertisements on your website. When your site visitors click or interact with an ad in a certain way, you make money. You could sell ad space independently, but it’s easier to
Everyone talks about the power of blogging for promoting conversions, increasing your brand awareness, and raising SEO rankings. However, simply writing and publishing a few blog posts a week won’t be enough to give your business a much-needed advantage. Here are five ways to make your blog work for you: 1. Set Clear Goals Yes, a basic blog will assist your search rankings in some small way, and can provide some information to consumers who were already planning to do business with you. But if you don’t have a goal in mind, you’ll leave potential on the table. Decide what your blog can offer.