Savvy online shoppers spend a lot of time researching products before they make a purchase. Part of this process involves reading product reviews. From a marketing perspective, learning how to craft compelling and insightful product review blog posts will prove to be tremendously valuable. The 4 Best Tips to Crafting Quality Review Posts As a blogger, you’ll occasionally come across an opportunity to review a product and write a blog about it. In a time where shoppers are always looking for proof to validate a purchase decision, review posts from unaffiliated, third-party individuals are highly attractive. If you do a good job with these posts,
The standard in SEO for a business website is to create content and build links inside it. Most people who spend money on SEO employ this tactic. But it’s not the only way you can make SEO work for your site. Dozens of other solutions can promote SEO within your website and boost your search rankings. 1. Update Your Website One of the most essential criteria for Google’s SEO algorithm is quality. If the content you write and your other web page content is of low quality, your search rankings will inevitably suffer. You’ll also have a more difficult time converting customers. Spend a little
First impressions are everything online, and the product images you choose to use on your ecommerce site will have a significant influence on how people view your products and your brand. And while you don’t have to be a professional photographer to take product photos, you do need to understand some basic principles for success. 5 Tips You Need to Try You don’t need to invest thousands of dollars into product photography to get it right. Any ecommerce business owner can excel in this area by understanding a few key principles and leveraging tips like these: 1. Get the Right Equipment “The first thing you’ll need is
There are many strong motivations to create content for your SEO campaign. They give you more pages for Google to index, they allow you to optimize for long-tail keywords, and of course, they serve as anchor points for building and attracting inbound links. Those links, of course, are essential if you want to improve your domain authority and climb the rankings, so you’ll be especially motivated to create compelling content for your brand. Here’s the thing—not all types of content have the same likelihood of attracting high-quality links. Top Types of Content These types of content are usually the best for attracting links because they’re dense,
Web design trends come and go, but the most successful software companies seem to prosper regardless of evolving stylistic trends. That’s because they understand what makes their customers tick and how they can best serve their needs. 3 Good Examples From Other Software Companies Software websites are often unique in the sense that they have to convey a lot of information – clearly explaining what their product does and how it’s unique when compared to other options – but they still have to take into account the need for simplicity and minimalism. Here are three good examples of what this looks like when executed to perfection. 1.
If you’ve ever sold a house -- or, for that matter, bought one -- then you know how essential curb appeal is. The moment someone drives up to a home, what he or she sees from the street tells the person a lot about the property. The interior may be better or worse than the potential buyer’s expectations, but the first impression formed by the home’s curb appeal creates a significant obstacle to overcome. In a way, it could be argued that “curb appeal” matters just as much in web design and content marketing. From the moment a visitor glimpses a piece of content --
There’s a lot of talk about creating website authority, but most advice falls short of the truth. You can’t just go learn about a subject, become an expert overnight, and expect your website to compete. You can achieve some level of success without being a true expert, but you’ll never compete. If creating a successful blog isn’t enough and you want to completely dominate your niche, here’s how to do it: 1. Become a real expert To dominate your niche, you need to be willing to do whatever it takes, even if it requires time. To become a genuine expert, pursue your subject matter as if you