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Author: Anna johansson

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If you’re thinking about designing a new website, or redesigning an existing one, most businesses land somewhere on the spectrum between clueless and confused. There are so many different styles, techniques, and trends, that it’s pretty challenging to know what you ought to do … especially if you don’t have a background in web design. Regardless of the industry you’re in, though, you probably can’t go wrong with a card-based design. What is Card-Based Design? Pinterest and Microsoft are generally acknowledged as the pioneers of card-based web design. They took the traditional use of actual cards -- such as Post-it notes, playing cards, or business cards

Unless you’ve been hiding under a rock for the past five years, you know all about the importance of building an email list for your business. However, if you’re like thousands of other business owners, you still haven’t fully invested in list-building. Is now the time? Practical Tips for List Building Building an email list for your brand isn’t just something you do to occupy your time and flex your muscles. It’s a very practical investment that will yield tremendous results when utilized in the proper manner. In fact, research shows: 81 percent of online shoppers are more likely to make additional purchases online or

Google is great at keeping us on our toes as site designers. With regularly released major algorithm updates, we’re forced to keep tweaking our sites and learning new rules to ensure we’re not hit by penalties. That’s why Fred, the most recent Google algorithm update, still has designers reeling several months later. What’s the right way to respond in light of Fred – or any update? The most basic rule, as SEO columnist and influencer Ryan Shelley explains, is not to panic. Sites with good SEO practices are unlikely to take a serious hit from an algorithm update and may even experience an uptick

Hurdles are for track teams, not websites. Unfortunately, many websites are filled with hurdles that prevent businesses from closing the sale. These hurdles arise from a complicated user experience and unclear navigation. A successful website has little to no barriers standing between the user experience and the completion of a sale. There are countless strategies for removing barriers, but unless they improve the user experience, implementing them won’t increase your sales. 1. Give coupon codes freely – don’t use them as lead magnets Offering a discount can increase sales; however, forcing people to sign up for your email list in order to receive a coupon

Job security is somewhat of a myth; no job is truly secure. The concept of job security sounds wonderful but is heavily misleading. Although definitions vary, Collins Dictionary defines job security as “assurance that you will be able to work in your job as long as you please and will not become unemployed.” Under this definition, at-will employment where an employer can terminate you for no reason doesn’t count as job security. Laws exist to prevent unlawful termination, but such laws become irrelevant when your boss can fire you without reason. Technically speaking, there’s no such thing as job security because nothing is guaranteed – not

If you’re trying to build a successful tattoo business today, you have to know how to do more than ink up someone’s arm. A tattoo shop is just like any other business in that it requires you to excel in marketing, sales, customer service, and a variety of other aspects of business. Specifically, you must understand how to develop and optimize your website for maximum exposure. 4 Website Optimization Tips Website optimization is something many people dedicate their entire professional careers to, so it’s clearly not something you’re going to master in a few minutes. Having said that, there’s some low hanging fruit you can

Savvy online shoppers spend a lot of time researching products before they make a purchase. Part of this process involves reading product reviews. From a marketing perspective, learning how to craft compelling and insightful product review blog posts will prove to be tremendously valuable. The 4 Best Tips to Crafting Quality Review Posts As a blogger, you’ll occasionally come across an opportunity to review a product and write a blog about it. In a time where shoppers are always looking for proof to validate a purchase decision, review posts from unaffiliated, third-party individuals are highly attractive. If you do a good job with these posts,