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Author: Anna johansson

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A pretty significant shift has occurred in the legal industry over the last 20 years. Whereas almost all leads were once generated offline in a face-to-face manner, a large percentage of today’s clients are procured over the web. And if you want your law firm to have any consistent success with online lead generation, you need a website that’s up to the task. 5 Highly Effective Web Design Tips There are a number of elements that go into making a website successful. But if you really want to impress prospective clients and get a chance to retain them, you need a well-designed site that’s sleek,

If you take the time to understand websites, you’ll begin to see a bunch of parallels with real estate. Websites are the equivalent of internet real estate and they can be used as investments, sources of recurring income, and places for storing assets. And much like houses, websites, under certain circumstances, can be flipped for profit. What is Website Flipping? Most people are at least somewhat familiar with house flipping. Made famous by HGTV shows like Fixer Upper, house flipping is where you purchase a home that’s in need of a little TLC, put some work into it, make it pretty, and sell it for

Oftentimes, your homepage is the first interaction a customer has with your business, especially if you’re a brick and mortar shop. Most customers will search for your business online before coming in. But according to Hubspot, 96 percent of your website visitors are not ready to make a purchase on their first visit. They’re usually still gathering information before making a final decision. What you do with your homepage will influence that decision. If it’s been awhile since you’ve updated your homepage, this article is for you. Here are some ways that you can create a more engaging, converting homepage. 1. Use Engaging Visuals Neuroscience

How many times have you sat down at your desk, spent a couple of hours writing a blog post, published it to your website, and then spent the next few days waiting for a spike in traffic and conversions, only to see zero lift? If this is a common cycle for your business, you aren’t alone. A lot of small businesses spend time developing content, yet see very little return on investment. If you want to break out of this frustrating cycle and create content that actually gets discovered, read, and shared, there are some critically important strategies and techniques you’ll need to focus

GoDaddy is a website builder made popular through its risky media strategies and excellent branding. It can be a great builder for your custom website, but, like any complex website platform, you want to make sure you understand it. 1. Choose Your Plan GoDaddy offers a variety of DIY website building plans at varying price points. The four most basic plans include Personal, Business, Business Plus, and Online Store. The GoDaddy pricing structure is fair and well-reasoned, so when you pay for more support and services, the price will naturally increase. The Personal plan is the most basic, and it includes website hosting, 24/7 support,

You probably monitor traffic numbers on your website closely, but high traffic doesn’t mean much if you don’t have a decent conversion rate as well. If your conversions are lower than you’d like, tackle that by signing up for funnel tracking and an A/B testing solution to identify the potential weaknesses of your site. These tools will also highlight any positive shift in response to your conversion tactics. At that point, you should consider using the following six strategies to boost your conversions even further. 1. Work on Your Homepage It’s true that most of your conversion moments will occur on landing or product

Search Engine Optimization (SEO) has changed drastically in the last couple of years. Algorithms used by popular search engines Bing, Yahoo!, and Google have been in a constant state of evolution. Earlier this year, Google came out with “Fred.” In the beginning, these three major search engine giants were distinct in terms of the results they returned for searches. Bing excelled at finding the “little guys” while Yahoo! Did well turning up news on the first page. Meanwhile, Google was the master at returning exact match searches. Now, they’re all focusing on Latent Semantic Indexing (LSI. The results are similar, although Google has more ads. Forget about