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Author: Anna johansson

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If you aren’t yet using comparison articles on your site to improve your search engine optimization (SEO), and earn more conversions while you’re at it, now’s the perfect time to get started. If you aren’t familiar with comparison articles, the basic premise is this: introduce two or more similar, competing products, and compare them in a detailed analysis, eventually settling on one that’s superior or concluding that each has strengths and weaknesses that balance each other out. It’s helpful to start with some examples if you’re unfamiliar with the format. Resurgence Behavioral Health has an excellent guide comparing Valium and Xanax, while if you’re looking

The business model you start with isn’t always the business model you end up with—and for good reason. Market conditions, a new competitor, or unanticipated challenges might force a founder to pivot, offering new products and services or completely changing the brand. For example, lighting company APPARATUS transitioned into creating a range of lighting fixtures and designer furniture once it saw the opportunity in the space. Suzuki changed from producing looms to manufacturing cars and motorcycles when the industry changed.  And you might be surprised to learn that YouTube once started as a video-based dating site before it pivoted to the model that captivates

Search engine optimization (SEO) involves a multitude of tasks, and a diverse range of skills. You’ll need technical expertise to handle backend changes to your site, creativity to come up with new content ideas, analytic skills to gauge how you’re doing, and even people skills to communicate with clients and publishers. That’s why most SEO agencies and companies doing SEO in-house have an entire team of people working together; each person can specialize in one niche skill, so nobody is burdened with the task of becoming an SEO Swiss army knife. But there’s a downside to this approach. If you aren’t careful, all those discrete

A pretty significant shift has occurred in the legal industry over the last 20 years. Whereas almost all leads were once generated offline in a face-to-face manner, a large percentage of today’s clients are procured over the web. And if you want your law firm to have any consistent success with online lead generation, you need a website that’s up to the task. 5 Highly Effective Web Design Tips There are a number of elements that go into making a website successful. But if you really want to impress prospective clients and get a chance to retain them, you need a well-designed site that’s sleek,

If you take the time to understand websites, you’ll begin to see a bunch of parallels with real estate. Websites are the equivalent of internet real estate and they can be used as investments, sources of recurring income, and places for storing assets. And much like houses, websites, under certain circumstances, can be flipped for profit. What is Website Flipping? Most people are at least somewhat familiar with house flipping. Made famous by HGTV shows like Fixer Upper, house flipping is where you purchase a home that’s in need of a little TLC, put some work into it, make it pretty, and sell it for

Oftentimes, your homepage is the first interaction a customer has with your business, especially if you’re a brick and mortar shop. Most customers will search for your business online before coming in. But according to Hubspot, 96 percent of your website visitors are not ready to make a purchase on their first visit. They’re usually still gathering information before making a final decision. What you do with your homepage will influence that decision. If it’s been awhile since you’ve updated your homepage, this article is for you. Here are some ways that you can create a more engaging, converting homepage. 1. Use Engaging Visuals Neuroscience

How many times have you sat down at your desk, spent a couple of hours writing a blog post, published it to your website, and then spent the next few days waiting for a spike in traffic and conversions, only to see zero lift? If this is a common cycle for your business, you aren’t alone. A lot of small businesses spend time developing content, yet see very little return on investment. If you want to break out of this frustrating cycle and create content that actually gets discovered, read, and shared, there are some critically important strategies and techniques you’ll need to focus