While marketing efforts were traditionally hard to track and see a return on your investment on, with online marketing, it’s much easier to see what’s going on, what’s working, and what isn’t. However, if you don’t know how to use the data that’s gathered for you, or if you’re looking at the wrong metrics, all of this information could prove to be completely useless to you. To help ensure that this isn’t the situation that you find your business in, here are three analytic metrics to focus on for tracking your content marketing efforts. Pageviews And Unique Pageviews One of the most important, and most obvious,
You have been struggling with your new business idea for years now. You can’t quite figure out how to make it expand to what you believe is its full potential. Online services might be the ticket to the next level. You just have to know how they work. A few examples of online services will get you thinking about the appropriate decisions to make in the near future. For example, maybe you want to hire a contractor to help you work with your PPC management. You know that you have valid online advertising, but it’s just not reaching the right people at the right
All it takes is a few clicks around the world wide web to see that the world is full of awful websites, and that’s not only when it comes to design. Some websites aren’t user-friendly whatsoever and don’t inspire anyone to return any time soon. As a business, it’s essential that your website is not only attractive and functional but also capable of bringing customers back. Here are some of the most important items that your business website should include in order to build your online brand presence. A Simple URL Don’t even think about adding dashes and characters and long names that no one can remember.
Success in small business is never without technology, and technology brings about its own collection of security risks. Digital security should be one of your top priorities as a small business owner, and there are several different steps you can take to boost protections. Your small business deals with lots of sensitive information, and leaking the information could really harm your operations. Take a moment now to read through a few digital security tips for small business owners, and consider beefing up your securities today. Practice proper password protection Setting passwords for access to your information is a regular part of life today, but do you
In today's world, you may wonder if technology helps or hurts in courtroom cases. Unfortunately, the answer to that inquiry is complicated. Depending on very specific contextual clues, it almost always ends up being answered as "it depends." There are different kinds of technology that you can use either to your advantage or the disadvantage of the people on the other side of the courtroom. Then there is the matter of the jury understanding the technology available, and then further how well the judges and lawyers present the data behind technological use. Think of a few situations where the level of technology makes a difference
In the wide world of business, you may wonder whether private practitioners of certain professions need a website or not. The answer is almost always going to be yes. If you are a private practitioner and you already feel successful, you should note that having a website can only improve your business bottom line, and it can enhance relationships you have with different aspects of the public at large as well. There are a lot of examples of these success stories from websites specifically designed for private practices. Your best example is going to be websites for lawyers. Then there is the matter of
If you’re new to the business-to-business world, you might be struggling to know the best way to have your business appeal to other businesses. While appealing to consumers often comes easy for many marketers, the rules and practices for B2B marketing can often be a little more clouded. Luckily, with the right plan and knowledge, you can easily create a great marketing strategy for your B2B business. To help you get to this point, here are three tips for marketing to other businesses online. Make Your Website Work For You While all businesses should have a business website, websites that are targeted for other businesses need