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Author: Anna johansson

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No matter how good you are at what you do as a company, these days you have to figure out how to compete in the digital and virtual worlds for attention. Even though it may seem like a bit of a mismatch that a company that makes heavy industrial equipment needs to have a department that specializes in information technology and digital marketing, it is a basic necessity of modern business practices. So, make sure that you gather all of the information about what it is that your heavy industry company does, and figure out how to convert that into a format that translates

Picking out a new WordPress theme for your website is fun, but also tedious. How many designs can you possibly demo before buying one? There are thousands of designs available on each main template site. It would take hours to view them all, and even more time to thoroughly investigate each demo. So, how do you make the right choice? If you’re like most people, you probably choose WordPress themes based on looks. However, looks don’t tell you what’s behind the scenes. You could have the most beautiful theme in the world, but if the developer disabled the native WordPress sidebar, you’ll run into

Search engine optimization (SEO) agencies usually have their hands full. They’re trying to constantly meet the needs of their current client base while reaching out for new opportunities, and all it takes is one ranking algorithm update or competitor encroachment to throw their best-laid plans into chaos. It’s one thing to know the fundamentals of SEO, but it’s another thing to be able to execute them efficiently. If your SEO agency isn’t operating efficiently, it won’t matter whether you’re able to earn high rankings and good results for your clients; you’ll be spending so much money and wasting so much time that you can’t

Purchasing decisions rest on a variety of factors, including the effectiveness of your website. Your site can exert a huge influence if you know how to invest the time and energy into managing it. A website can be so much more than just a conduit to make sales; it can strengthen your entire business plan if it sports the right design. Being able to generate purchasing decisions demands strategic planning. Here are some design and content tips that can help you come up with a website that drives sales. Write Detailed Product Pages Customers want information about your products and services. That’s one way to stand out

It doesn’t matter if you’re a brain surgeon getting ready to cut open a patient, or a garbage man picking up trash, trust is the lifeblood between a client and service provider. If you can’t establish trust with your target audience, you’ll find it nearly impossible to be successful. In the world of digital marketing and online communication, you don’t have the same face-to-face interactions that you would in a traditional setting. As a result, trust is often formed via content marketing. How to Build Trust Via Content Research from Bonfire Marketing shows that 63 percent of customers will opt for what they call an “authentic”

It’s no longer enough to follow a conventional path in content marketing. There are too many competitors striving for visibility in an already-crowded field, and too many consumers starting to demand more from their most valued brands. If you want to stand out and start seeing better results, you need to tap your creativity, and start getting experimental. But what are the best ways to experiment in content marketing? Why It Pays to Be Creative Let’s establish context for why creativity and experimentation are important in content marketing: Differentiation. First, experimenting and taking risks is going to set you apart from the competition. Instantly, you’ll have

When you want visitors to explore the content on your website, you’ve got to organize that content so it appeals to different mindsets. This often means putting the same information on multiple pages, or presenting it in different ways. Here’s a common example you’re probably familiar with. If you’re a local business, you don’t want to hide your phone number behind a “contact” link. Your phone number should be on your contact page, but it should also be in your header on all pages to enable visitors (who might be in a hurry) to call immediately. This satisfies two mindsets – those in a