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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT mikecorso.net facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake, piclits.com
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 mike@coolsite.com Click here for today's site

Analyzing the Impact and Effectiveness of Card-Based Web Design

Analyzing the Impact and Effectiveness of Card-Based Web DesignIf you’re thinking about designing a new website, or redesigning an existing one, most businesses land somewhere on the spectrum between clueless and confused. There are so many different styles, techniques, and trends, that it’s pretty challenging to know what you ought to do … especially if you don’t have a background in web design.

Regardless of the industry you’re in, though, you probably can’t go wrong with a card-based design.

What is Card-Based Design?

Pinterest and Microsoft are generally acknowledged as the pioneers of card-based web design. They took the traditional use of actual cards — such as Post-it notes, playing cards, or business cards — and reimagined them in a digital format.

“Physical cards were used to place relevant information about a single topic and today, card-based design maintains that same concept, making a comfortable experience for users by promoting content that is engaging and tailored for the user,” user experience expert Nicholas Tenhue explains.

In essence, card-based design organizes content in a visually pleasing format wherein each container represents an idea or element. These containers (or cards) are then combined in a systematic manner for easy display and consumption.

The PinnacleART blog is one good example. When you pull up the page, the cards shuffle into place and provide a nice systematic overview of the different topics. It’s a much more effective approach than the simple list of headlines most company blogs feature.

The Dribble homepage is another good example worth taking a look at. With so much information to include on its site, the card-based design approach allows the company to present an array of content without overwhelming visitors. The result is a clean appearance that honors the Dribble brand.

5 Benefits of Card-Based Design

Card-based design doesn’t appear to be just a brief fad. It’s been a mainstream web design style for close to a decade — and remarkably popular in just the past three years. But this shouldn’t be surprising: a multitude of benefits are associated with card-based design, including:

1. Aesthetically Pleasing

Let’s start with the most obvious benefit. Card-based design is based on visuals and it’s highly effective on this point. When a visitor looks at cards, his or her brain is stimulated and responds much faster than when it is exposed to only text-based content.

Research suggests the brain responds 60,000 times faster to visual content.

2. Digestible

The human brain always looks for ways to organize the information it’s exposed to systematically. One of the greatest benefits of card-based design is that it’s built on the fundamental principle of categorizing information.

Everything fits into a neat box (almost literally) and visitors may choose to interact with as many (or as few) of the boxes as he or she pleases.

3. Highly Responsive

Obviously, you need to have a responsive website to reach today’s Internet user. The most valuable consumer groups have multiple devices and expect a seamless experience when they transition from mobile to desktop (and vice versa).

The readily responsive nature of card-based design makes it perfect for shifting from device to device. This is due largely to the way frameworks and card grids can be structured to fit any breakpoint or screen size.

As designer Jerry Cao explains, “Designers can be quite flexible with the card’s aspect ratio (plus how groups of cards fit together). For example, you can set a fixed-width with variable height, using consistent spacing between cards.”

4. Easy to Personalize

Today, web users expect personalization when they interact with a brand. A wonderful aspect of card-based design is that it’s fairly easy to customize each individual’s experienced based on the information you collect. This enables you to deliver a consistent, yet customized experience for each user.

5. Ideal for Thumbs

For owners of mobile devices, nothing is more frustrating than having to click a small link on a screen. From the practical point of view, card-based web design is easy on the thumbs. You can click anywhere at all on the card and you’re in.

Putting it All Together

Card-based web design is still just one option that businesses and web designers have at their disposal, but it’s an effective and popular one. If you’re looking for a web design format that’s both functional and aesthetically pleasing, why bother going any further?

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