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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake,
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
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6 Inventory Management Tips for New Ecommerce Business Owners

ecommerceThanks to the variety of resources and information online today, almost anyone can launch and grow an ecommerce business with very little experience. However, certain issues tend to trip up many inexperienced entrepreneurs when their ecommerce business starts to grow. One crucial issue is inventory management.

Six Tips to Help You Along

Managing inventory is easy when you’re selling only a few units a day. When you start to move hundreds or thousands of units per day, though, keeping on top of everything suddenly becomes a lot harder.

Small issues can so easily blossom into major errors and the results can be serious. If you are currently at a critical juncture, where inventory management could make or break your ecommerce operation, the following tips may help get you back on track.

1. Collect Lots of Data

Efficient inventory management depends on accurate forecasting. The key to that is making sure you have access to the correct data.

To be honest, this is something most ecommerce business owners don’t do a good job of, so if you want to get inventory management right, you need to collect and organize the right data so you’re in a position to understand what’s likely to happen over a given sales period.

2. Stay Organized

An organized warehouse is an efficient warehouse. Whether your warehouse is a massive 25,000-square-foot commercial space or the spare bedroom in your apartment, organization is essential. Make it a point to clean up and reorganize all your inventory at the end of every single workday, if you can.

3. Centralize Inventory Control

Inventory management is fairly simple and straightforward when you’re selling via just one channel. Things get substantially more complicated when you add further channels and sales platforms.

If you want to make sure you stay on top of order processing and avoid under- or over-selling, you should invest in inventory management software that centralizes inventory control. Centralization of inventory across an array of sales channels means you won’t have to worry about losing track of on-hand levels of stock.

4. Build Good Relationships With Suppliers

It’s impossible to be skilled at inventory management if you don’t have solid relationships with your suppliers. Not only do good relationships eventually help you negotiate lower minimums and better deals, but they can save you in a bind.

“A good relationship isn’t just about being friendly. It’s about good communication,” entrepreneur Casandra Campbell points out. “Let your supplier know when you’re expecting an increase in sales so they can adjust production. Have them let you know when a product is running behind schedule so you can pause promotions or look for a temporary substitute.”

5. Reduce Returns and Exchanges

Do you know what really messes up inventory management? Returns and exchanges. They mess up inventory levels and create nightmares for accounting and restocking.

Some customers are naturally going to return items, but you should do your best to avoid situations that lead to frequent returns. This includes educating customers better prior to purchases.

6. Perform Regular Audits

The final tip is to perform regular audits. The more you audit your inventory, the less likely you’ll arrive at the end of a quarter or a year and find yourself trying to deal with major discrepancies.

Audits also help with monitoring internal theft, ensuring proper valuation, and reconciling accounts. Performing spot audits every few weeks will keep you in line.

Always be Alert

In order to be successful at inventory management, you can’t allow yourself to sit back and relax … ever. You need to be alert always, and cognizant of what’s happening with sales, suppliers, customers, warehouses, and everything else that goes into this crucial facet of running an ecommerce business.

How are you doing on this front?

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