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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake,
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 Click here for today's site

The 5 Types of Content That Will Definitely Earn You Links

The 5 Types of Content That Will Definitely Earn You LinksThere are many strong motivations to create content for your SEO campaign. They give you more pages for Google to index, they allow you to optimize for long-tail keywords, and of course, they serve as anchor points for building and attracting inbound links. Those links, of course, are essential if you want to improve your domain authority and climb the rankings, so you’ll be especially motivated to create compelling content for your brand.

Here’s the thing—not all types of content have the same likelihood of attracting high-quality links.

Top Types of Content

These types of content are usually the best for attracting links because they’re dense, they’re informative, and they’re somewhat tricky to pull off—which means they’re rarer and more appealing to your audience:

  1. Massive lists. Massive lists are appealing for two reasons. First, they have a ton of content to wade through, which makes them seem well-researched and “deep” on the subject matter. Second, they’re organized into numerical points, so they’re easy to peruse. Listicles offer a similar effect, but massive lists (with 100 items or more) offer a much richer and more linkable experience. For example, 121 things to do in Rome isn’t just an exploration of the highlights—it goes into detail about what the city offers, making it a citable resource rather than just fodder to share with your social media followers.
  2. In-depth tutorials. In-depth tutorials are also strong contenders as a linkable asset. Tutorials teach people how to do something, which makes them practically valuable. If that task is specific enough, you’ll see high search volume with minimal competition, but best of all, anyone writing about similar or related topics will probably link to your resource—as long as it’s the best one available. For that reason, your tutorial needs to be in-depth, like this guide on how to sketch in three dimensions.
  3. Infographics. Infographics tend to gather many data points from many different sources, and collect them together in a single, visually immersive package. This makes it immediately appealing to share, but also makes it an all-in-one resource to reference for others who are working on similar or related material. This infographic covering multiple data points on the Bond film franchise is a perfect example of one blending together citable information in an aesthetically pleasing package.
  4. Short videos. You can also put together a short video, covering ample information on any topic. This medium is more open-ended, though you’ll still need to have something citable. You can transform a tutorial into a hands-on approach with your video, or bring in an influencer and interview them; as long as there’s some quotable material there, people will be willing to cite your work. Up until this point, longer and more detailed has been better to increase your chances of earning links, but here, shorter is better; people don’t have time to spend searching for small details they need in a 20-minute video.
  5. Documented original research. Any original research you provide on a topic that your audience wants to learn about is going to be instant and high-quality fodder for links. Original research hasn’t been done before, and therefore has no competition to worry about. You’ll provide new, unique data points that other people need, and nobody else can steal that traffic from you. Moz and BuzzSumo’s analysis on how content earns shares and links is a good example of this—and is pretty meta, given the nature of this article. Any type of research is valuable, so long as it’s new.

A Note on Quality

Just creating a piece of content in one of the archetypes above isn’t enough to guarantee you’ll earn some links. The piece also has to be of exceptional high quality; it should be appealing to your target demographics, easy to read and understand, well-researched, detailed, and engaging. The content world is flooded with both amateurs and professionals, desperate to get a piece of today’s ridiculously high user demand. You’ll need to produce grade-A material if you want to stand a chance in the field—no matter what type of content you end up producing.

Supporting Your Content

After producing your piece, you can’t just sit back and let the links come to you—you have to support your work if you want it to thrive. Make sure you syndicate it on social media, submit it to social bookmarking sites, and shop it around with influencers. Unless you have a strong initial audience, your piece’s quality won’t be enough to get you the links you need. But with the right support, and high enough quality, you can turn any of the content archetypes above into a link-generating landmark masterpiece in your SEO campaign.

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