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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT mikecorso.net facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake, piclits.com
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 mike@coolsite.com Click here for today's site

5 Tips for Using Your Blog as a Key Marketing Tool

5 Tips for Using Your Blog as a Key Marketing Tool Everyone talks about the power of blogging for promoting conversions, increasing your brand awareness, and raising SEO rankings. However, simply writing and publishing a few blog posts a week won’t be enough to give your business a much-needed advantage. Here are five ways to make your blog work for you:

1. Set Clear Goals

Yes, a basic blog will assist your search rankings in some small way, and can provide some information to consumers who were already planning to do business with you. But if you don’t have a goal in mind, you’ll leave potential on the table.

Decide what your blog can offer. Do you want higher organic search rankings? Do you want higher sales? Do you want to resonate with your audience and develop a greater following?

Your goals will define your content and web presence. After you’ve established your primary goal (and maybe a couple of secondary backup plans), create an action guide, including a schedule of events. You’ll find that this online platform is far more effective with a plan in mind.

2. Create an Effective Blog Structure

Although you want your blog to mesh well with your website, treat it like a separate entity. It’s not a half-hearted addition to your current website; instead, it’s a useful resource that can singlehandedly raise sales and attract loyal customers.

First, consider the design. Is it easy to read? Does it have good navigation? Are the pages optimized for SEO? If you aren’t sure how to improve your blog’s design, consider getting an hourly consultation with a web designer.

Next, pay attention to the voice and style of the articles published. It should be based on your target audience. If the audience is a younger consumer audience, a more upbeat, conversational tone is in order. A B2B audience might require a more professional tone.

Then, have a standard structure for the blogs you post. At the very least, a blog post should be at least 300 words, use eighth-grade level writing (for B2C companies), use short sentences and paragraphs, and be clearly defined in sections. If you’re after higher search rankings, your on-site blog posts should be at least 1,000 words in length.

Finally, establish your publication schedule. According to Hubspot research, companies that published blog posts 16 or more times per month had 3.5 times the traffic of those who posted four times or less in a month. Make a schedule to post at least a couple of times per week for best results.

3. Brush Up on SEO

Know how to get the most from SEO. A regularly updated blog has 434 percent more indexed pages to help your rankings. SEO leads also have a 14.6 percent higher close rate than outbound leads like direct mail or print advertising. If you use your blog to raise your SEO rankings, you’re more likely to get found by actual customers, not just idle visitors.

There are many factors that go into good SEO, but two of the most important are keyword research and link building. Explore the best-performing keywords in your industry, and make them a part of your blog.

Then, work on a backlinking strategy. The best way to get backlinks is publishing links on third-party sites. Establishing publication relationships with third-party sites is difficult, so it’s best to use an SEO company or content creation organization that focuses on backlink building.

4. Write Promotional Blog Posts

Once you’ve defined your goals, set up your blog structure, and learned more about SEO, your blog can promote your products and services. A promotional blog post will explain the benefits of using your specific product or service in your location (if applicable).

For example, look at this blog post from a law office in Milwaukee. First of all, it sticks to a good structure, as it’s designed to rank for certain keywords like “motorcycle accident” “Milwaukee lawyer,” and “personal injury attorney.”

But more than that, it explains the value of hiring a personal injury attorney. The SEO keywords and structure of the post get a consumer on the page; then their explanation of motorcycle accident injuries and a person’s rights create a solid connection between consumer and business.

5. Use Multimedia

It should be common knowledge today that blogs need visuals to perform well, but many small business blogs are only composed of text. Blogs with images get 94 percent more views than those without. What’s more, blog posts featuring videos will attract three times as many inbound links.

An essential part of your blog structure should involve multimedia. In some cases, your videos and infographics will enhance your blog posts, and in others, they’ll replace them entirely. Just make sure multimedia is a key part of your marketing strategy.

Doing so will set you up for greater connections with your customers. Go where your customers are, and be the kind of knowledge resource they need. When you carve your blog in such a fashion, you’ll identify your clientele and use this medium to speak directly to them.

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