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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT mikecorso.net facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake, piclits.com
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 mike@coolsite.com Click here for today's site

5 Tips for Flipping a Website

5 Tips for Flipping a WebsiteIf you take the time to understand websites, you’ll begin to see a bunch of parallels with real estate. Websites are the equivalent of internet real estate and they can be used as investments, sources of recurring income, and places for storing assets. And much like houses, websites, under certain circumstances, can be flipped for profit.

What is Website Flipping?

Most people are at least somewhat familiar with house flipping. Made famous by HGTV shows like Fixer Upper, house flipping is where you purchase a home that’s in need of a little TLC, put some work into it, make it pretty, and sell it for a profit. What most people don’t realize is that there’s an opportunity to do the same with websites.

Much like real estate, websites can be bought and sold on online marketplaces. Often times, people will sell websites at a deeply discounted rate when they can no longer spend time on them. By swooping in and purchasing these sites, you can potentially fix them up and sell for a profit.

5 Tips for Optimizing a Site

Just as house flipping looks easy after watching an episode of Fixer Upper, flipping websites may seem easy after reading a case study like this. The truth, however, is that it’s very challenging. You need to know what you’re doing and it’s not something that can be done without a game plan.

With that being said, you’ll want to heed the following advice:

1. You Make Your Money When You Buy

As is the case with physical real estate, you make your money when you buy the website. If you overpay for the site, you’ll spend all of your time and energy just trying to break even. If you get a good deal, you have a lot of cushion to work with. Remember that sellers are unloading their sites for a reason and use that as leverage to negotiate a better deal.

2. Look for Untapped Revenue Streams

When evaluating a website with the intention to purchase, you should be looking for untapped revenue streams. Ask yourself, “Where can I make money that the website isn’t currently utilizing?” Options include advertising, premium services, virtual and/or physical products, consulting, etc.

3. Clean Up the Surface Level Issues

When searching for a good investment, you should be looking for websites that have potential and are simply squandering it. If you’re lucky enough, you may even stumble upon some websites that are already doing okay, but have horrible design issues and layout flaws holding it back. In real estate terms, this is like having dated wallpaper, cheap countertops, and horrible paint colors. It can all be replaced for pennies on the dollar.

4. Build Your Email List

As you’re flipping the site, build up your email list. You can either keep this email list for yourself after you sell, or throw it in as part of the website and charge the future buyer a stiff premium.

5. Track Your Progress

Finally, make sure you’re tracking your progress every step of the way. When you go to sell the website, it’s extremely helpful if you can point to specific ways you’ve enhanced the value – including improvements in areas like SEO rankings, traffic numbers, and revenue.

Ready, Set, Sell

Once you’ve done everything you can to optimize your website and enhance its perceived value, it’s time to sell. There are a variety of options here. Most people either work their own professional connections or use a website marketplace. Whichever method you choose is fine, but be prepared to negotiate and provide prospective buyers with as much information as they need to make an educated decision.

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