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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT mikecorso.net facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake, piclits.com
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 mike@coolsite.com Click here for today's site

5 Tips for Building an Email List That Generates Leads

5 Tips for Building an Email List That Generates LeadsUnless you’ve been hiding under a rock for the past five years, you know all about the importance of building an email list for your business. However, if you’re like thousands of other business owners, you still haven’t fully invested in list-building. Is now the time?

Practical Tips for List Building

Building an email list for your brand isn’t just something you do to occupy your time and flex your muscles. It’s a very practical investment that will yield tremendous results when utilized in the proper manner. In fact, research shows:

  • 81 percent of online shoppers are more likely to make additional purchases online or in-store as the result of emails they received based on previous shopping behaviors.
  • S. marketing executives believe email drives the same amount of revenue as their website, social media, and display ad efforts combined.

If you aren’t actively building your list – or don’t give it the attention it deserves – then now’s a good time to straighten out your priorities and invest in growth. Contrary to popular belief, it’s not as hard as you think.

Implement some of these strategies and expect to see your list explode.

1. Contests and Giveaways

If you’ve never leveraged the power of gamification in your list-building efforts, you’re missing out on a huge opportunity. Contests and giveaways work extremely well on social media and can serve multiple purposes at once (like building your email list and increasing social engagement). KickoffLabs has an awesome guide on how to get started.

2. Free Quotes and Analyses

If you sell some sort of service with pricing that scales based on need or qualifications, a free quote or analysis is always a good way to collect email addresses. This is something Houston wedding band The Grooves uses to build its list and grow its brand. (This page is a great example.) They ask for an email address and then provide a quote via email in return. It makes both parties happy and gives The Grooves the opportunity to build a large list of interested leads.

3. Coupons and Deals

Do you know what online shoppers love more than anything? Saving money. They’ll go out of their way just to save a few bucks. And while there’s nothing wrong with just handing out coupon codes and deals, shouldn’t you maximize your return? One strategy is to offer a percent-off deal in exchange for an email address.

4. Premium Content

In a world where free content is the norm, there’s something exclusive and magnetizing about premium content (also known as gated content). People want what they can’t have and perceive gated content as more valuable. As a result, you can ask for something in exchange for access (like an email address). This is something CopyBlogger does really well. Here’s one example of a piece of gated content they use to drive registration and email list-building.

5. Good, Quality Email Content

At the end of the day, list-building doesn’t matter if you have a bunch of people unsubscribing or tossing your emails into the trash. The best thing you can do is create good, quality email content. Not only will this satisfy your subscribers, but it’ll also lead to positive word of mouth and organic opt-ins.

Learn to Use Your Email List

Having an email list is nice, but it’s useless if you don’t have a plan for how you’ll use it. Once you see some early list-building results, shift your attention to how you can begin utilizing it. Chances are, there’s a lot of untapped value hiding inside.

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