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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT mikecorso.net facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake, piclits.com
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 mike@coolsite.com Click here for today's site

4 Website Marketing Tips For Property Investors And Real Estate Moguls

4 Website Marketing Tips For Property Investors And Real Estate MogulsAs a property investor, you’ve got a full plate. Between showings, calls, and managing tenants, you’re probably wondering if there’s an easy way to market your rentals. There is, and it’s fairly simple. Here are some helpful tips to get the most out of your efforts:

1. Don’t worry too much about SEO

This sounds like marketing heresy, but SEO for your website shouldn’t be your primary focus and here’s why:

SEO is a term describing methods used to optimize a webpage so it can be found in the search engines. In the past, this involved getting backlinks with specific anchor text, and phrasing content perfectly on each page based on popular keywords.

Today, this method rarely works because search engines like Google continually change their algorithm, and have eliminated exact and phrase matching. What you type is no longer what you get.

I’m not saying SEO is dead, but it’s transformed significantly. Context has become the new king, and Google uses LSI algorithms to determine a page’s relevance.

2. Get a Google My Business Listing and focus on it

Whether you’re selling properties or renting them out, what you need most is a local business listing presence on Google. Google returns search results with appropriate business listings based on a person’s zip code. For instance, if you live in Chicago and search for “carpet cleaners,” you’ll get a list of local carpet cleaning businesses at the top of the page. These aren’t search results – these are local businesses who have listed their business with Google.

If you want to be in that top spot when people search, you have to register your local business with Google. If you aren’t taking advantage of Google’s free listing, you need to head over to this guide to find out how it works. Once you register your business, you can optimize your listing so people see you when they search for property related terms.

When you have a local business, your website may get buried in the SERPS (search engine results pages) no matter what you do. It’s a better use of time to focus on your Google My Business listing rather than optimizing your website for SEO. Even if your website does come up on the first page, your business listing will be seen first.

3. Outsource taking care of your tenants

Many property owners choose to use a property management company to handle their rental properties. If you don’t want to find or manage your next tenant, you don’t have to. In fact, this is probably the easiest way to be a property investor because it’s almost completely hands off.

Property management companies will screen your tenants, provide maintenance services, and even collect rent on your behalf. Sure, there’s a small fee involved but it frees up your time.

4. Qualify your leads strictly

It’s tempting to cast a wide net and call everyone you can, but realistically, that’s not effective. It’s referred to by many as “the shotgun approach” and has proven to be a waste of time. When you’re targeting leads, you want to be a sniper.

Identify your target market for leads and be specific

Identifying your target is harder than it looks. Not because it’s actually hard, but because the temptation to claim “everyone” as your market runs deep.

Your target could be “anyone looking to buy a home in the next 6 months.” Or, your target could be “people with a minimum income of $300k/year and a member of a country club, looking to buy a home in the next 6 months.” The latter is easier to market to because you’ve narrowed down enough criteria to craft your marketing messages specifically aimed toward them. And you know exactly where to publish your marketing messages.

For instance, if your property is near a golf course, your copywriter could easily craft a marketing message aimed at country club members looking to buy a house next to a golf course so they don’t have to drive very far to play their favorite sport all the time. In this case, your property’s proximity to a golf course is an asset to your marketing efforts.

On the other hand, the same message will be of no interest to people who don’t play golf.

Marketing your properties doesn’t have to be hard. It’s all about leveraging your resources and investing your energy in the right places.

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