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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake,
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 Click here for today's site

4 Tips for Developing Content That Gets Discovered, Read, and Shared

4 Tips for Developing Content That Gets Discovered, Read, and SharedHow many times have you sat down at your desk, spent a couple of hours writing a blog post, published it to your website, and then spent the next few days waiting for a spike in traffic and conversions, only to see zero lift? If this is a common cycle for your business, you aren’t alone.

A lot of small businesses spend time developing content, yet see very little return on investment. If you want to break out of this frustrating cycle and create content that actually gets discovered, read, and shared, there are some critically important strategies and techniques you’ll need to focus on.

1. Write for Humans

While SEO matters, businesses often prioritize it at the expense of engaging readers. As important as it is to get the technical SEO bits right, make sure you’re focusing on creating content that, first and foremost, satisfies humans. What you’ll discover is that reader-centric content naturally performs well in the search engines.

Drug Treatment Finders is the perfect example of what it looks like to develop a content strategy that’s focused on readers first. If you browse some of the articles and pages on their site, you’ll notice that they aren’t focused on stuffing keywords into paragraphs or following every little SEO best practice they’ve read about online. Instead, Drug Treatment Finders creates robust content that answers specific questions and is topically relevant to the audience. As a result, people respond.

2. Share Original Ideas

People are drawn to content that’s unique.  The problem is that most businesses are merely regurgitating and repurposing content they find from other sources. In order to develop content that gains attention and prompts sharing, come up with some original ideas.

The Whole Foods Market blog is a great example of a brand that does a nice job of coming up with original ideas. While they publish a diverse array of content, most of the pieces you’ll see are very unique and specific to the Whole Foods brand.

3. Keep Your Reader’s Attention

In the content marketing realm, short attention spans and laziness are conversion killers. If you want better metrics for your content, you must find a way to grab and maintain your reader’s attention.

There are lots of different ways to seize attention, but it all starts with the headline. The title of your content needs to provoke curiosity and encourage readers to dive in. For that matter, the opening paragraph is extremely important. A good hook in the introduction will give readers motivation to continue. Finally, be sure you’re writing in first or second person voice. This makes the reader feel a personal connection to your content.

4. Make Content Actionable

Content that provokes the reader to do something is much more effective than content that offers nothing more than a narrative on a subject.

In order to make your content more actionable, you need to focus on drawing a connection between your content and the products and services you sell. The motivating action doesn’t always need to be a direct purchase, but it should move readers closer to making a buying decision. This makes readers feel like an involved source, rather than a disconnected bystander.

Give Your Content Strategy a Boost

Part of the reason content marketing is so challenging is that it’s always changing. Search engine algorithms get tweaked, human preferences evolve, and industry standards quickly become outdated and replaced with new practices. If you want to be successful, you need to tune in and make sure you’re staying up to date on the latest trends and developments in the industry. In doing so, you can create content that consistently gets views and share.

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