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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT mikecorso.net facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake, piclits.com
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 mike@coolsite.com Click here for today's site

3 Software Companies That Get Web Design Right

3 Software Companies That Get Web Design RightWeb design trends come and go, but the most successful software companies seem to prosper regardless of evolving stylistic trends. That’s because they understand what makes their customers tick and how they can best serve their needs.

3 Good Examples From Other Software Companies

Software websites are often unique in the sense that they have to convey a lot of information – clearly explaining what their product does and how it’s unique when compared to other options – but they still have to take into account the need for simplicity and minimalism.

Here are three good examples of what this looks like when executed to perfection.

1. Billdu.com

The first thing you’ll notice when you land on this invoice making website is that it’s clean. Not only is there a lot of negative space, but the images are crisp, the typeface stands out, and everything seems to fuse together for a cohesive look. On the homepage, in particular, the web design strategy does a fine job of incorporating lots of information without being overwhelming.

2. Evernote.com

The Evernote website is a prime example of how valuable it is to cut out the fluff and emphasize the key points of the software. The page is predominantly made up of white space, while the limited text and visuals effectively convey the key value points. The sign-up form on the homepage is particularly well placed and makes it easy for anyone to sign up without risk or delay.

3. Lithium.com

The Lithium website is another website worth studying – particularly if you have software that’s challenging to understand. The above-the-fold design on the homepage is simple and eye-popping, while the below-the-fold design is very practical and informative. Once again, whitespace plays a key role in eliminating unnecessary distractions and allowing the critically important elements to stand out.

Software Web Design: Tips, Tricks, and Takeaways

As you can see in the three examples, it’s possible to design a software website that’s both aesthetically pleasing and informative. As you look for ways to improve your own site design, here are some helpful tips, tricks, and takeaways to consider.

  • Show proof. Regardless of what type of software you’re selling, your audience has choices. If they don’t like what you’re offering, there’s almost always an alternative. In order to gain the trust of your site visitors and encourage them to choose you, integrate as much social proof into your website as possible.
  • Explain features. Instead of going into detail about every single feature your software has, pick a few of the most attractive ones and focus on them. It’s better to provide in-depth analysis of three features than surface-level information on seven or eight.
  • Design for multiple devices. Remember that your visitors access your website from a variety of browser types and devices. In order to deliver a seamless experience that’s visually pleasing and highly functional, be sure the site is responsive.
  • Always test and change. Finally, web design isn’t something you check off on a list and forget about. Consumer preferences change, styles evolve, and best practices come and go. To maximize conversions, you should continually test your site and adjust accordingly. You’ll be amazed by how tiny tweaks can make such a big difference to the bottom line.

Web design is always challenging, no matter the industry, but it’s particularly difficult when you’re selling an intangible product like software. The demand for minimalism means you can’t say everything you want to say, while the consumer’s desire for information requires that you’re thorough. With the tips and examples highlighted in this article, you should be able to give it your best shot.

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