One of the challenges facing marketers these days is how to advertise and promote standardized goods and services. A pencil is always a pencil, right? There is nothing particularly special about a product or service that is intentionally not particularly special. But that doesn’t mean you don’t need to sell these things. It just means that you have to figure out how to sell them in a way that makes sense in context. Think of some instances where it requires some creativity to market standard and common products or services. It can be challenging for a project manager to know the difference between one
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