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September 2019

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If you’re new to the business-to-business world, you might be struggling to know the best way to have your business appeal to other businesses. While appealing to consumers often comes easy for many marketers, the rules and practices for B2B marketing can often be a little more clouded. Luckily, with the right plan and knowledge, you can easily create a great marketing strategy for your B2B business. To help you get to this point, here are three tips for marketing to other businesses online.  Make Your Website Work For You While all businesses should have a business website, websites that are targeted for other businesses need

Search engine optimization is easily summarized by saying that it is a collection of digital design tactics that, if properly applied, will help to make your digital content more visible.  More visible content is more effective content.   Learning to implement the concepts of SEO into all of your digital content will show results almost immediately.  The internet is the main platform of much of today’s business, and it is an invaluable tool to understand.   Take a moment to read through a few tips aimed towards helping you improve your SEO skills while simultaneously boosting your digital presence.  Keywords are critical to success Using the right keywords will

Communication is a top priority in any winning business, large or small.  With great communication efforts in place, your business can be more productive, more efficient, and overall more successful.   Your business website serves as a hub for communication between your business and consumers.  What you put out into the world through your digital presence will define the image of your brand.   Show people that your business is up for the social challenge of success, and invest in boosting your communication efforts internally and externally.   Here is a brief overview of a few excellent communication efforts you can use within your business website design to build

One of the challenges facing marketers these days is how to advertise and promote standardized goods and services. A pencil is always a pencil, right? There is nothing particularly special about a product or service that is intentionally not particularly special. But that doesn’t mean you don’t need to sell these things. It just means that you have to figure out how to sell them in a way that makes sense in context. Think of some instances where it requires some creativity to market standard and common products or services. It can be challenging for a project manager to know the difference between one

Building a sufficient online presence for your business is vital to your long-term success in the industry.  No matter the purpose of your operation, the best way to reach people in the 21st century is through the internet.     Learn the best ways to utilize the web as a sounding board for your operation’s ultimate purpose.  If you’re not yet familiar with the various concepts of Search Engine Optimization, today is a great day to begin learning.     Check out a brief summary, featuring a few ways SEO can be utilized to boost your business’ online visibility.  Then quickly get to reworking your online approach.

One of the most important things that you can concentrate on when it comes to successful e-commerce and digital marketing is your use of words and phrases in the digital realm. How do you imagine that people find you online? How do you imagine that automated algorithms rate you? It all has to do with the words and phrases that you used to describe things and the content that you put up in various places on your websites. So, for this maximum attention and effect, what can you do immediately to help out your promotions and advertising? First of all, brush up on your

Now is the best time ever to be a small business owner, as the digital realm is the world’s second home.  People live a real life, and people live a digital life. Your business simply has to find a way to draw the two together to make the sale.   Digital marketing meets consumers where they live.  A small business with a strong digital marketing campaign will go far.  If you want your business to last, you’ll have to become fluent in digital marketing.  Here are a few foundational things you should know to get your digital presence up to par.   Your business website