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May 2019

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Now is the best time ever to be a small business owner, as the digital realm is the world’s second home.  People live a real life, and people live a digital life. Your business simply has to find a way to draw the two together to make the sale.   Digital marketing meets consumers where they live.  A small business with a strong digital marketing campaign will go far.  If you want your business to last, you’ll have to become fluent in digital marketing.  Here are a few foundational things you should know to get your digital presence up to par.   Your business website

Building a business website that draws the attention of your target consumer is a crucial part of running a successful operation.  The internet has become such an intricate part of the daily lives of the masses that building a business website is no longer a request; it’s a must.   You can’t just build a prefab website and leave it, either.  There are certain design elements that should be present on your business website before you will reach any level of digital success.   Take a moment now to check out a quick look at some SEO tips and tricks for your business website design,

No matter how good you are at what you do as a company, these days you have to figure out how to compete in the digital and virtual worlds for attention. Even though it may seem like a bit of a mismatch that a company that makes heavy industrial equipment needs to have a department that specializes in information technology and digital marketing, it is a basic necessity of modern business practices. So, make sure that you gather all of the information about what it is that your heavy industry company does, and figure out how to convert that into a format that translates

Picking out a new WordPress theme for your website is fun, but also tedious. How many designs can you possibly demo before buying one? There are thousands of designs available on each main template site. It would take hours to view them all, and even more time to thoroughly investigate each demo. So, how do you make the right choice? If you’re like most people, you probably choose WordPress themes based on looks. However, looks don’t tell you what’s behind the scenes. You could have the most beautiful theme in the world, but if the developer disabled the native WordPress sidebar, you’ll run into

Search engine optimization (SEO) agencies usually have their hands full. They’re trying to constantly meet the needs of their current client base while reaching out for new opportunities, and all it takes is one ranking algorithm update or competitor encroachment to throw their best-laid plans into chaos. It’s one thing to know the fundamentals of SEO, but it’s another thing to be able to execute them efficiently. If your SEO agency isn’t operating efficiently, it won’t matter whether you’re able to earn high rankings and good results for your clients; you’ll be spending so much money and wasting so much time that you can’t

Purchasing decisions rest on a variety of factors, including the effectiveness of your website. Your site can exert a huge influence if you know how to invest the time and energy into managing it. A website can be so much more than just a conduit to make sales; it can strengthen your entire business plan if it sports the right design. Being able to generate purchasing decisions demands strategic planning. Here are some design and content tips that can help you come up with a website that drives sales. Write Detailed Product Pages Customers want information about your products and services. That’s one way to stand out