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June 2018

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It doesn’t matter if you’re a brain surgeon getting ready to cut open a patient, or a garbage man picking up trash, trust is the lifeblood between a client and service provider. If you can’t establish trust with your target audience, you’ll find it nearly impossible to be successful. In the world of digital marketing and online communication, you don’t have the same face-to-face interactions that you would in a traditional setting. As a result, trust is often formed via content marketing. How to Build Trust Via Content Research from Bonfire Marketing shows that 63 percent of customers will opt for what they call an “authentic”