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April 2018

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If you aren’t yet using comparison articles on your site to improve your search engine optimization (SEO), and earn more conversions while you’re at it, now’s the perfect time to get started. If you aren’t familiar with comparison articles, the basic premise is this: introduce two or more similar, competing products, and compare them in a detailed analysis, eventually settling on one that’s superior or concluding that each has strengths and weaknesses that balance each other out. It’s helpful to start with some examples if you’re unfamiliar with the format. Resurgence Behavioral Health has an excellent guide comparing Valium and Xanax, while if you’re looking

The business model you start with isn’t always the business model you end up with—and for good reason. Market conditions, a new competitor, or unanticipated challenges might force a founder to pivot, offering new products and services or completely changing the brand. For example, lighting company APPARATUS transitioned into creating a range of lighting fixtures and designer furniture once it saw the opportunity in the space. Suzuki changed from producing looms to manufacturing cars and motorcycles when the industry changed.  And you might be surprised to learn that YouTube once started as a video-based dating site before it pivoted to the model that captivates

Search engine optimization (SEO) involves a multitude of tasks, and a diverse range of skills. You’ll need technical expertise to handle backend changes to your site, creativity to come up with new content ideas, analytic skills to gauge how you’re doing, and even people skills to communicate with clients and publishers. That’s why most SEO agencies and companies doing SEO in-house have an entire team of people working together; each person can specialize in one niche skill, so nobody is burdened with the task of becoming an SEO Swiss army knife. But there’s a downside to this approach. If you aren’t careful, all those discrete