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January 2018

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You probably monitor traffic numbers on your website closely, but high traffic doesn’t mean much if you don’t have a decent conversion rate as well. If your conversions are lower than you’d like, tackle that by signing up for funnel tracking and an A/B testing solution to identify the potential weaknesses of your site. These tools will also highlight any positive shift in response to your conversion tactics. At that point, you should consider using the following six strategies to boost your conversions even further. 1. Work on Your Homepage It’s true that most of your conversion moments will occur on landing or product