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December 2017

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Search Engine Optimization (SEO) has changed drastically in the last couple of years. Algorithms used by popular search engines Bing, Yahoo!, and Google have been in a constant state of evolution. Earlier this year, Google came out with “Fred.” In the beginning, these three major search engine giants were distinct in terms of the results they returned for searches. Bing excelled at finding the “little guys” while Yahoo! Did well turning up news on the first page. Meanwhile, Google was the master at returning exact match searches. Now, they’re all focusing on Latent Semantic Indexing (LSI. The results are similar, although Google has more ads. Forget about