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October 2017

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Hurdles are for track teams, not websites. Unfortunately, many websites are filled with hurdles that prevent businesses from closing the sale. These hurdles arise from a complicated user experience and unclear navigation. A successful website has little to no barriers standing between the user experience and the completion of a sale. There are countless strategies for removing barriers, but unless they improve the user experience, implementing them won’t increase your sales. 1. Give coupon codes freely – don’t use them as lead magnets Offering a discount can increase sales; however, forcing people to sign up for your email list in order to receive a coupon

Job security is somewhat of a myth; no job is truly secure. The concept of job security sounds wonderful but is heavily misleading. Although definitions vary, Collins Dictionary defines job security as “assurance that you will be able to work in your job as long as you please and will not become unemployed.” Under this definition, at-will employment where an employer can terminate you for no reason doesn’t count as job security. Laws exist to prevent unlawful termination, but such laws become irrelevant when your boss can fire you without reason. Technically speaking, there’s no such thing as job security because nothing is guaranteed – not

If you’re trying to build a successful tattoo business today, you have to know how to do more than ink up someone’s arm. A tattoo shop is just like any other business in that it requires you to excel in marketing, sales, customer service, and a variety of other aspects of business. Specifically, you must understand how to develop and optimize your website for maximum exposure. 4 Website Optimization Tips Website optimization is something many people dedicate their entire professional careers to, so it’s clearly not something you’re going to master in a few minutes. Having said that, there’s some low hanging fruit you can

Savvy online shoppers spend a lot of time researching products before they make a purchase. Part of this process involves reading product reviews. From a marketing perspective, learning how to craft compelling and insightful product review blog posts will prove to be tremendously valuable. The 4 Best Tips to Crafting Quality Review Posts As a blogger, you’ll occasionally come across an opportunity to review a product and write a blog about it. In a time where shoppers are always looking for proof to validate a purchase decision, review posts from unaffiliated, third-party individuals are highly attractive. If you do a good job with these posts,

The standard in SEO for a business website is to create content and build links inside it. Most people who spend money on SEO employ this tactic. But it’s not the only way you can make SEO work for your site. Dozens of other solutions can promote SEO within your website and boost your search rankings. 1. Update Your Website One of the most essential criteria for Google’s SEO algorithm is quality. If the content you write and your other web page content is of low quality, your search rankings will inevitably suffer. You’ll also have a more difficult time converting customers. Spend a little

First impressions are everything online, and the product images you choose to use on your ecommerce site will have a significant influence on how people view your products and your brand. And while you don’t have to be a professional photographer to take product photos, you do need to understand some basic principles for success. 5 Tips You Need to Try You don’t need to invest thousands of dollars into product photography to get it right. Any ecommerce business owner can excel in this area by understanding a few key principles and leveraging tips like these: 1. Get the Right Equipment “The first thing you’ll need is