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September 2017

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There are many strong motivations to create content for your SEO campaign. They give you more pages for Google to index, they allow you to optimize for long-tail keywords, and of course, they serve as anchor points for building and attracting inbound links. Those links, of course, are essential if you want to improve your domain authority and climb the rankings, so you’ll be especially motivated to create compelling content for your brand. Here’s the thing—not all types of content have the same likelihood of attracting high-quality links. Top Types of Content These types of content are usually the best for attracting links because they’re dense,

Web design trends come and go, but the most successful software companies seem to prosper regardless of evolving stylistic trends. That’s because they understand what makes their customers tick and how they can best serve their needs. 3 Good Examples From Other Software Companies Software websites are often unique in the sense that they have to convey a lot of information – clearly explaining what their product does and how it’s unique when compared to other options – but they still have to take into account the need for simplicity and minimalism. Here are three good examples of what this looks like when executed to perfection. 1.

If you’ve ever sold a house -- or, for that matter, bought one -- then you know how essential curb appeal is. The moment someone drives up to a home, what he or she sees from the street tells the person a lot about the property. The interior may be better or worse than the potential buyer’s expectations, but the first impression formed by the home’s curb appeal creates a significant obstacle to overcome. In a way, it could be argued that “curb appeal” matters just as much in web design and content marketing. From the moment a visitor glimpses a piece of content --

There’s a lot of talk about creating website authority, but most advice falls short of the truth. You can’t just go learn about a subject, become an expert overnight, and expect your website to compete. You can achieve some level of success without being a true expert, but you’ll never compete. If creating a successful blog isn’t enough and you want to completely dominate your niche, here’s how to do it: 1. Become a real expert To dominate your niche, you need to be willing to do whatever it takes, even if it requires time. To become a genuine expert, pursue your subject matter as if you

For the past decade or so, digital marketers have thought of content marketing and video advertising as separate realms; video ads are meant to sell customers on a product, while content is meant to naturally attract them with the information they actually want. As illustrative examples of the differences between “inbound” and “outbound” marketing, both content marketing and video advertising have been effective in their respective realms. Now, video advertisers are learning from content marketing strategies, and are evolving their art in response. How Video Ads Take Cues From Content Marketing These are just some of the ways video ads are transforming to incorporate and benefit

Since the inception of search engines and SEO, businesses have used local keywords to improve their ranking and attract online customers. Though search algorithms have been regularly updated, and new best practices evolved over the years, the value of local keywords has never changed. But have are you aware of the fact that the value of geo-modifiers isn’t exclusive to SEO? What are Geo-Modifiers? A geo-modifier is simply a specific keyword that communicates to search engines the local intent of a search query. So when someone searches Google for an auto repair shop, the search engine notes the user’s location and provides relevant results within the