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May 2017

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Search engine optimization (SEO) depends on backlinks to be successful. When Google (and other search engines) determine what sites to rank—and what order to rank them—they consider the relevance of each page, as well as its “authority” or trustworthiness. This authority measure is determined by the number and quality of links you have pointing to your site. However, you can’t just spam backlinks pointing to your domain and expect to rank higher. In fact, thanks to Google’s high standards for content quality and low threshold for spam, that behavior will likely get your penalized. Fortunately, link building isn’t quite as complex as it seems