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“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” - Australian psychiatrist W. Béran Wolfe

Greetings & Thanks for Visiting!

mike corso - seo - cool site I'm a web viking and digital marketing ninja (SEO, SEM, email, social media, landing page optimization, lead generation, etc. ) responsible for Cool Site of the Day, the Internet's oldest directory (launched in 1994).  I'm also Google Adwords Qualified and am one of only .5% with direct access to Google corporate. One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.

Cool Site of the Day has featured a unique site every day since August of 1994...nearly 9,000 sites!

As for my approach to Internet marketing and SEM, the following quote says it all:

“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson's Law found on Mark Joyner's Simpleology)

More background

In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.

Sometimes I find time to offer consulting services...

If you do decide to contact me for a consultation, know that we will FOCUS on keyword research and competitor analysis INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.

How I spend my free time

Other than my business life, I'm also: Hoping our paths cross one way or another, Mike Corso e-mail: mike AT mikecorso.net facebook twitter | linkedin
"Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!" -Jake, piclits.com
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!"  Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his 'Crazy Train'!!” -David A.
"Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch."  -- John H.
1-914-907-9733 mike@coolsite.com Click here for today's site

10 Unique Tips for Promoting Your Websites’ SEO

10 Unique Tips for Promoting Your Websites’ SEOThe standard in SEO for a business website is to create content and build links inside it. Most people who spend money on SEO employ this tactic.

But it’s not the only way you can make SEO work for your site. Dozens of other solutions can promote SEO within your website and boost your search rankings.

1. Update Your Website

One of the most essential criteria for Google’s SEO algorithm is quality. If the content you write and your other web page content is of low quality, your search rankings will inevitably suffer. You’ll also have a more difficult time converting customers.

Spend a little time updating your website. Create a fresh, contemporary design and offer clear-cut navigation.

2. Speed Things Up

The time it takes for your web pages to load — both on mobile and desktop — can have considerable bearing on your website’s success. Very soon, Google plans to update its algorithm to include speed as a crucial criterion for your search rankings.

The average website visitor will abandon a website if it takes more than three seconds to load. If your bounce rates increase, you’ll have a harder time ranking high in search engines.

3. Allow for Online Appointment Booking

A sneaky way to generate more links when you’re a service-based business is through online appointment booking. Not only does this increase the likelihood of Google correctly categorizing your website, but every time someone books an appointment online, he or she will visit your website and earn you points.

One of the most user-friendly free appointment booking websites is Yocale. You can set up appointment booking according to your industry, and input information about your business. Every time someone books an appointment or uses the information on the Yocale page to get access to your site, you’ll gain another point for SEO.

4. Get a Google Plus Page

Google Plus is one of the forgotten social networks, but in terms of increasing website SEO, it’s a gold mine. When you connect your Google Plus page to your website, you instantly create higher online visibility.

Your site’s information is cached, and it’s more likely to be cited in response to relevant search queries. Just be sure to fill in your profile completely.

Every bit of information can be critical for giving your website full visibility in accordance with search engines’ demands.

5. Link with Social Platforms

Don’t forget about the power of other social platforms as well. According to Impact Bound research, 76 percent of marketers report unbridled success when they used social media to help boost their SEO.

Social media is one of the best ways to share content and get more interaction on a certain post. By connecting your website with various social pages, you can get a lot of mileage with organic search.

These links help search engine crawlers identify credible websites and connect keyword phrases with search queries.

6. Maximize Video Use

Video is not only an excellent marketing tool, but it’s also quite useful for SEO. Given enough videos posted on your website and affiliated social accounts, you can improve your page’s ranking on SERPs.

According to Marketing Land, 62 percent of all Google searches are for videos. What’s more, videos get 50 times more organic page ranks and 41 percent higher click-through rates than plain text.

So try to generate a variety of entertaining, informative, but overall useful videos for your target audience. Post them to your website, YouTube, and social networks to earn more search engine attention.

7. Experiment with Voice Search Function

Voice search function was named as one of the top priorities for smart devices today. Most people utilize voice search on their devices, and you can take it a step further by optimizing your website for voice search functionality.

Use long-tail keywords that are most likely to be spoken out loud so the results can be routed back to your website. This means you’ll use more common language in the keywords you optimize on your site’s backend.

8. Get on Google Places

If you’re a brick-and-mortar organization, local SEO is among the most important metrics to use. Filling out your company profile on Google Places is one of the simplest and most effective things you can do to improve your local SEO.

Since about 85 percent of customers have searched online for a local business at one point, this localized attention will be invaluable for your business.

9. “Steal” from Competitors

You’ll learn a great deal about effective SEO in your industry based on the success of your competitors. Monitor their actions regularly and borrow their ideas to use as your own.

This doesn’t mean you should mirror every single thing your competitors do, but it will give you a starting point that’s better than starting from scratch. You don’t have to be completely original to be good at SEO.

10. Create Content People Will Use

Link building is currently the most effective way to bring SEO back to your website, but if the content you’re trying to link back to isn’t something your web visitors will want to use, you’ll be back to the drawing board in no time.

Work on content that’s worth a backlink. Definitive guides are among the most successful SEO tools. You’ll get a lot more backlinks to guides that go in-depth on a certain issue rather than simply skimming over the surface.

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